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Why Beyond Meat shares surged over 1,000% in four days

October 22, 2025

of Beyond Meat Stock Surge Beyond Meat's stock has experienced a remarkable surge of more than 1,000% over four days despite the company's ongoing struggles with sluggish sales and lack of quarterly profits for over five years. The rally was largely fueled by Reddit users and gained momentum when Roundhill Investments added the company to its meme stock ETF, triggering a short squeeze as investors betting against the company had to cover their losses. A new distribution deal with Walmart provided additional positive momentum, though market analysts caution the stock movement is based more on emotions and technical factors rather than business fundamentals.

Who is affected

  • Everyday investors trading Beyond Meat stock
  • Short sellers betting against Beyond Meat
  • Beyond Meat as a company
  • Walmart as a distribution partner
  • Reddit users and online retail investors
  • Roundhill Investments and its meme stock ETF holders

What action is being taken

  • Roundhill Investments is adding Beyond Meat to its meme stock ETF
  • Beyond Meat is expanding its distribution through a new deal with Walmart
  • Reddit users are fueling waves of stock purchases
  • The Securities and Exchange Commission is warning about risks to everyday investors related to meme stocks

Why it matters

  • The stock surge demonstrates the ongoing power of social media-driven retail investing
  • It highlights concerns about potential market bubbles and overvaluation in the stock market
  • The pattern resembles previous meme stock rallies like GameStop and AMC
  • Beyond Meat's fundamental business challenges remain despite the stock price increase
  • The volatile trading raises questions about market manipulation and investor protection
  • The surge occurs amid broader concerns about AI industry valuation and potential market corrections

What's next

  • No explicit next steps stated in the article

Read full article from source: BBC